Casimba launches sports betting at flagship casino sites
Online gambling operator Casimba has expanded its sportsbook offering by launching sports betting across two of its flagship casino brands, Casimba and Grand Ivy, as part of a broader multi-vertical growth strategy.
The rollout follows earlier betting integrations on the operator’s 247Bet and Dream Vegas platforms, which the company said delivered strong acquisition rates, high customer engagement and encouraging retention levels.
By adding sports betting to Casimba and Grand Ivy, the company aims to capitalise on the brands’ existing player bases and established recognition in key markets.
The online betting product offers competitive odds across a wide range of sports including football, tennis, horse racing, basketball and combat sports, alongside a mobile-optimised user experience with fast deposit and withdrawal options.
Casimba said the move forms part of its strategy to strengthen its presence and provide more opportunities to create revenue.
Other brands in the Casimba Group, including Temple Nile Casino (Temple Nile Casino review) and Jackpot Village Casino (Jackpot Village Casino review), are yet to roll out sports betting, with no indication if this is in the pipelines.
The expansion also comes ahead of the upcoming FIFA World Cup, a period expected to drive significant global betting activity across major betting sites, with it due to begin in June.
