FanDuel turns up the heat with launch of Love Island slots game
Move over, Amaya Espinal and Bryan Arenales — there’s a new Love Island obsession heating up, and this time it’s spinning reels, not heads.
FanDuel Casino, North America’s leading online gambling operator, has teamed up with Zoo 55 of ITV Studios to bring the smash-hit reality series Love Island to the casino floor — virtually, of course.
Love Island Reel Vibes is the first in a sizzling new lineup of online slot games that bring the villa’s iconic energy to fans in New Jersey, Pennsylvania, Connecticut, and Ontario (with Michigan catching feelings soon).
Developed with Games Global, the game features the POWER COMBO mechanic, mixing Free Spins, wild reels, and multipliers for a drama-packed experience.
“We are so excited to pair our record-breaking reality franchise with the massive gaming operator FanDuel,” Steve Watling, SVP Gaming at ITV Studios, said.
FanDuel Casino President of Games Ian O’Reilly said the decision to partner with the a “cultural phenomenon” was a no-brainer.
“Love Island has become a cultural phenomenon with a deeply engaged, mobile-native fanbase, making it an ideal partner as we expand our portfolio of exclusive entertainment,” said Ian O’Reilly, Vice President of Games at FanDuel Casino.
“With Love Island Reel Vibes, we’re delivering a fresh, feature-rich slot experience that brings the energy of the villa directly to our players — and this is only the beginning of a multi-year collaboration that will introduce even more exclusive Love Island content.”
This exclusive multi-year deal cements FanDuel (FanDuel review) as the official Love Island gaming partner — and with more titles set to debut, it’s only just beginning.
The latest themed-online slots game is nothing new, with the iGaming industry having a long history of partnering with well-known brands to utilise their marketing power, including movies like Bridesmaids, Jumanji and Platoon and TV shows like Game of Thrones and Britain’s Got Talent.
