
- Major brand backed by Entain
- Market leader in horse racing wagering
- Covers both AU and International sports exceptionally well
- Can cut off successful punters
18+ Gamble Responsibly.
Overview
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URL:Ladbrokes.com.au
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Type:Sports betting, horse racing
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Licence:Northern Territory Racing Commission
Ladbrokes Australia review
Ladbrokes.com.au is the Australian-facing brand owned by Entain, one of the biggest gambling companies in the betting industry globally. Ladbrokes horse racing is without a doubt their flagship product, although the sports betting offering is nothing to be sneezed at. It needs to be noted that there is no Ladbrokes Australia bonus offer at the moment, because of local laws. Our Ladbrokes.com.au review will teach you everything you need to know about this betting industry veteran in Australia, including running through their logins and URLs, Ladbrokes betting apps, history, markets offered, AUD payments and much more.
Ladbrokes login & URLS
- Ladbrokes URL: Ladbrokes.com.au
- Ladbrokes login: Login
- Ladbrokes mobile login: Login
Ladbrokes Australia is available via all different mediums, including mobile and basically anything with an internet connection and browser. The Ladbrokes URL is found at Ladbrokes.com.au while you can login via the links in this section of our Ladbrokes review.
Ladbrokes betting review

Ladbrokes is one of the prominent betting sites Australians use, with a huge amount of sports available to bet on. Ladbrokes betting markets include sports both in Australia and overseas, although you will find things like the AFL, NRL, A-League and cricket are covered extensively by this bookmaker.
While we will go into Ladbrokes horse racing further on in this review, it would be remiss not to highlight just how extensive their racing markets are. For instance, Ladbrokes, on the day of writing this Ladbrokes review, had markets on all TAB meetings for the next three days, on top of all international races.
Sports like the AFL have got impeccable coverage at Ladbrokes with markets including everything from win bets, line betting, over/unders and even same game multis. Same game multis in a lot of ways have been a huge growth area for Ladbrokes, with this feature giving customers the ability to put bets on multiple markets, on the same ticket, on the same match. These types of bets area available on sports like the AFL, NRL, A-League and various cricket competitions and are a great way to win big, from small outlays.
Ladbrokes betting is available all year around and while they don’t have retail betting shops in Australia, access to their products is via digital means only. This means you can bet via their website, betting apps and even their mobile website. As long as you have a half decent internet connection you will be able to wager with Ladbrokes.com.au.
Horse racing at Ladbrokes Australia
Ladbrokes allows punters to get paid fast on Australian racing, and if a protest is upheld for first both horses win at Ladbrokes meaning you the customer wins too!
All of this plus Best Tote or SP to guarantee players the best tote odds all day every day, early quaddies on selected meetings and 24/7 betting online / on the phone and access to a dedicated customer support team every second of every day.
Ladbrokes are also official partners of the Melbourne Racing Club, National Basketball League, Greyhound Breeders Association and Brisbane Roar so it is a growing brand trusted by more sports and racing bodies in Australia all the time.
Ladbrokes mobile review
If you prefer betting from your mobile, Ladbrokes are also very mobile friendly allowing punters to place sports and racing bets on their phone with apps for most makes of phones, including iOS and Android. But more about the Ladbrokes app later, firstly we’ll look at the Ladbrokes.com.au mobile site.
The Ladbrokes mobile site, like most Aussie bookmakers, is a good product, with most of the functionality of the desktop site, switching straight over to mobile. The Ladbrokes Australia mobile site is easy to navigate, with the first thing you will see being the next races to jump.
Across the bottom of the mobile website, you will find a strip that allows you access current key sports markets with one click, for example AFL and NRL. You will also always see the hamburger menu tab, which will allow you navigate around all parts of Ladbrokes mobile.
When you select a market on mobile, it will automatically be added to the Ladbrokes bet slip. When you have finished making your selections, you will be able to place bets from the easily accessible bet slip, including altering the bet type or multi-ing up single selections. In a lot of ways the process of placing multibets is simpler on mobile at Ladbrokes, with this a curtsy to just how good a site it is.
Ladbrokes is constantly updating their betting products launching Live Streams of racing and sporting events, The Ladbrokes Info Hub, which gives punters all the information they need to place a winning wager, and Ladbrokes also has daily promotions, all accessible by mobile.
Ladbrokes iOS app download
The Ladbrokes iOS app is available to download directly from the Apple App store, or you can create an account, and download it after, which is a simpler process.
Ladbrokes Android app download
The Ladbrokes Android app is 100% legal and available for Australians to download after they have created an account. Expect all the features, plus more, in the Ladbrokes Android app.
Ladbrokes AUD deposit options
Ladbrokes also have the most number of deposit options so you can always get money into your account easily. They were the first in Australia to launch Cash-In at local Newsagents, so no matter where you are or what you’re doing there is a way to deposit.
They also have multiple withdrawal options including the Ladbrokes Card giving you instant access to your winnings in cash, which was another Australian first for this dynamic betting site.
Also working in the punters’ favour is that Ladbrokes have no transaction fees and a low minimum deposit of $5 for a bank transfer, so if you just fancy a quick flutter on a race or game you don’t need to have a motza to clean up!
Their online minimum bet is just 50 cents, but keep in mind when placing a phone bet that minimum goes up to $20, which is pretty standard practiced across most online bookmakers in Australia.
Another big plus for this growing online Australian bookmaker is their line of credit option. Some members, including VIPs, are offered generous lines of credit up to $200,000 to really give them the chance to clean out the bookies!
Ladbrokes AUD payments include:
- Debit cards
- Visa
- Mastercard
- Paypal
- Skrill
- Apple Pay
- Google Pay
- PayID
- Cash-In
Ladbrokes.com.au Services & Features
Ladbrokes Australia has got numerous services and features available to customers, with these including things like Android and iOS apps, some great offers for existing customers and 24/7 customer service.
Ladbrokes features include:
- Sign Up Offers: Ladbrokes.com.au does not have any sign up offer available in 2024, in accordance to Australian law.
- Promotions: Ladbrokes Australia offers all sorts of exciting promotions depending on the racing or sports event. Some ranging from attractive money back offers to offers that include special over-the-odds price pumps. QLD and NSW
- Languages: English
- Odds format Decimal
- Minimum deposit: $5 for a bank transfer, $1 for POLi, $5 for credit card, $30 for PayPal, $30 for Skrill.
- Minimum bet: $0.50 online and $20 for a phone bet.
- Maximum payout: Ladbrokes Australia has no maximum payouts on any qualifying winning bets to their customers whether it be through racing or sports markets.
- Bookmaker margin 5.1%
- Credit facilities: Some members mostly including VIP’s are offered lines of credit up $200,000
- Forbidden Jurisdictions: Sports and racing wagers are only accepted to residents in Australia or New Zealand.
- Mobile Friendly?: Yes. You can place sports and race wagers, view the day’s race results and view your recent transaction history as well as any pending bets. Apps for iPhone, iPad, Apple Watch and Android smartphones are available.
- Identity Verification: For Australian residents Ladbrokes makes it quite easy to verify your identity online. If you provide them with two of the following documents: tax file number, Medicare card, Australian passport. Customers who make a deposit by credit card will have to verify ownership of their card prior to making their first withdrawal.
- Dormant account fees: None, but Ladbrokes can close the account after a period of 6 months of inactivity.
Ladbrokes Q and A
Do you have a question about Ladbrokes.com.au? Our sports betting boffins at the Australian Gambling List can answer most things. Drop us a message in the box below with your questions about Ladbrokes in Australia.
Does Ladbrokes Australia have online casino games?
While there are many online casinos that target Australians, these are based offshore and are illegal under the laws in Australia. With Ladbrokes operating in the bookmaker scene in Australia, they do know allow access to their great casino, which can be found on the .com version of their website.
Ladbrokes history
Ladbrokes began in Australia in 2013 and soon established itself as one of the most trustworthy online bookmakers on the Australian market, making a big splash with the Ladbrokes refer a friend program.
The company has excelled as a horse racing betting option in Australia and has maintained a strong promotions offering, even following updates to local laws which removed traditional sign-up bonuses such as the Ladbrokes sign up bonus.
Ladbrokes is a giant among bookmakers and dates back to 1886, when it began life as a commission agent in England.
It now employs tens of thousands of staff globally, with operations spanning the UK, Ireland, Australia and multiple European markets, alongside a large retail betting footprint and an extensive online presence. The brand is licensed by the UK Gambling Commission and operates at a scale where turnover is measured in the billions of pounds annually.
Ladbrokes is a truly global operation, with online products offered across multiple languages and platforms tailored to specific wagering jurisdictions.
In Australia, Ladbrokes operates under the Entain Group umbrella. The business was previously part of Ladbrokes Coral, before that group was acquired by GVC Holdings, which later rebranded to Entain. Entain is also the owner of Neds, another major Australian online bookmaker, with both brands operating side-by-side in the local market.
Modern Australian history, ownership changes and regulatory issues
Ladbrokes in Australia is operated by Entain Australia, a subsidiary of Entain, following the rebranding of GVC Holdings in 2020. This change aligned Ladbrokes with a broader global strategy focused on regulated markets and responsible gambling compliance.
In recent years, Ladbrokes and its Australian sister brand Neds have faced heightened regulatory scrutiny. In 2022, Entain Australia was fined AU$17 million by AUSTRAC for historical anti-money laundering and counter-terrorism financing failures linked to its Ladbrokes and Neds operations. The breaches related to inadequate customer due diligence and transaction monitoring during earlier growth phases of the business.
Ladbrokes has also been impacted by Australia’s ongoing advertising reforms, including tighter controls on inducements, bonus language, and in-play betting promotion, forcing changes to marketing strategy across digital and broadcast channels.
Globally, Ladbrokes’ UK operations have previously been fined by the UK Gambling Commission for social responsibility and AML failings, reinforcing the wider shift toward stricter compliance standards across the group.
Despite these challenges, Ladbrokes remains one of the largest and most recognisable bookmakers in Australia, with a strong focus on horse racing, same-race multis, mobile betting innovation and regulated market expansion under Entain’s ownership.
Ladbrokes review verdict
MORE: Online betting reviews
Ladbrokes without a doubt is one of the premier betting sites for Australians and has an outstanding reputation amongst punters. Unlike chief rival, Sportsbet, Ladbrokes is renowned for taking on bigger bets, which is great for punters with bigger budgets. The fact their technology is so well heeled is also a huge boost to prospective players, with their betting apps among the best in the business. While the Ladbrokes sign up bonus is no longer, because of local laws, we have no hesitation in recommending this online bookmaker and you can’t really afford not to be a member.


