Pragmatic Play expands Mexican footprint via Logrand deal
Casino game supplier Pragmatic Play has expanded its distribution in Mexico through a multi-brand agreement with Logrand Entertainment Group.
Announced on October 27, the partnership will bring Pragmatic Play’s online slots and live casino products to two Logrand brands, Vivento.mx and Jubilee.mx.
The agreement strengthens the iGaming supplier’s position in Mexico’s established gambling market while expanding the casino content available through Logrand’s online operations.
Both brands will gain access to Pragmatic Play’s slots portfolio, including flagship slots like Gates of Olympus and Sweet Bonanza.
The agreement also covers live casino games, with localised dealer tables and game-show products such as Gates of Olympus Roulette and Money Time included in the planned offering.
The inclusion of live casino content is significant because it extends the partnership beyond a conventional slots distribution agreement.
Logrand operates across Mexico’s land-based and online gambling sectors and has more than 20 years of experience in the country’s gaming industry.
The company has been investing in its digital operations as competition increases for Mexican online casino customers.
Pragmatic Play director of public relations Sharon McHugh said the agreement would strengthen the supplier’s presence in the country.
“The regulated Mexican market offers significant opportunity as it continues to mature,” McHugh said.
Logrand’s online business director Eduardo Peláez said the partnership would complement the company’s existing casino offering.
“Pragmatic Play is a valuable addition to our already diverse and compelling content offering,” he said.
“Its portfolio complements the strength of Jubilee.mx and Vivento.mx, while reinforcing our commitment to continuously enhancing the player experience through leading technology, premium entertainment and content that resonates with the Mexican market.”
Pragmatic Play continues to pursue multi-product distribution agreements across Latin America, where operators increasingly seek combined slots and live casino offerings.
The company develops up to eight new slot titles each month and distributes its casino products through a single application programming interface.
