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In this review we will specifically look at Unibet Australia, which is just one segment of a thriving global business now called Kindred Group which includes sports and horse racing betting, online casinos, online bingo and poker.

Unibet is one of the best known and most trusted wagering brands worldwide, and sells itself very much as “By Punters, For Punters”. To this end it offers a mountain of statistics and other information about sporting events to help customers make an informed choice. This is a huge plus for us. While no sportsbook wants to hand all the aces to its punters, it’s important to be well informed before making any bets.

Unibet also has a strong focus on customer relations, which is another important factor, especially if you are new to wagering online. At the time of writing our Unibet Australia review, the bookmaker was licensed and regulated by the Northern Territory government.

Unibet - Sports betting and casino

 

Unibet Casino Quick Navigation

Unibet Australia introduction 2024

Unibet Australia review

Unibet Australia is an online bookmaker which is part of the wider Unibet Group, which was rebranded Kindred Group Plc in 2016.

Kindred Group is listed on the Nasdaq Stockholm and boasts more than 1500 employees and more than 11 million customers worldwide.

Kindred has its headquarters in Malta, and also has offices in London, New York, Gibraltar, among others.

Its brands include Unibet, online casinos 32Red, Roxy Palace, Romanian operator Vlad Cazino, Casinohuone and Kolikkopelit (Finnish), Bohemia Casino (Slovakia), iGame and Maria Casino, bingo.com, and Storspiller/Storspelare for Nordic high-rollers.

Unibet has come a long way since its founder, Swedish entrepreneur Anders Strom, started operating a phone betting service from a home in Earl’s Court, London, in 1997.

It was an early adopter for online betting, launching a website in 1999 and it has been a phenomenal rise to become one of the most respected operators.

Unibet made its entrance to Australia with the acquisition of local operator Betchoice in 2012 and has expanded into many other markets since including the United States, or more specifically New Jersey and Pennsylvania, as at April 2020 as the American sports betting market opens up.

Like many of its peers, Unibet is licensed in Australia by the Northern Territory Gaming Commission.

The beauty of signing up with a company such as Unibet is they are a wealthy, publicly listed company that will avoid bad PR at all costs. You know you will always be paid your winnings.

NB: Unibet Australia does not make any real money casino games available to Australians, in accordance with the Interactive Gambling Act Amendment Bill that passed the Senate in March of 2017.


Unibet login & Navigation

Unibet menu makes it easy to navigate around

I am a fan of the Unibet Australia website because it is simple to find your way around and does not overwhelm you with too much information on the home page.

The Unibet login page offers you the chance to sign in or register for an account at the top right and gives prominence to the help centre and phone numbers to call to place a bet or reach Unibet support.

The top banner also offers options to move to the sports, racing, promotions, features and blog sections. Unibet is particularly keen to push its blog sections which it says provides the latest news, previews and tweets you need to make an informed bet on your sport of choice.

Further down you can access all of those sections as well as whatever the most popular events of the moments are; this usually includes eSports, on which Unibet has one of the best offerings among the top bookies.

You can also adjust how your odds are displayed, depending on whether you prefer them displayed as decimal, fractional or American.


Unibet Australia sports betting review

Unibet Sports Betting

As one of the leading global operators, Unibet’s odds are competitive with any of the other major sportsbooks worldwide.

One complaint with some of the leading bookies worldwide is in relation to the sameness of their odds. The major bookies receive many of these markets from third-party providers such as Betradar, which can be frustrating if you are searching around for the best odds possible, as you should always be.

If you are serious about seeking any little edge in betting, it can really pay to shop around and have 10 or so go-to online betting sites.
Winners are hard enough to find, so it’s important when you do strike you get the best available return for your wager. No complaints though with Unibet as it also offers enhanced odds on enough events to make it worthwhile.

What sports does Unibet Australia bet on

It would probably be easier to list which sports Unibet don’t bet on.

As is the way of the big bookies these days, the punter can bet on just about any sport going worldwide. But from an Australian perspective, Unibet offers everything you need to bet on Australian and overseas sports and racing.

While not surprisingly Unibet are extremely strong in football/soccer markets, they offer everything you need for AFL, National Rugby League, Super Rugby, A-League and so on. They have among the most markets per match of any sportsbook.

Unibet is an approved betting partner of the AFL, NRL, the FFA, Australian Rugby, and the Australian ruling bodies of cricket, golf, tennis and netball.

Here is a list of just some of the sports Unibet offers multiple markets on:


Unibet Australia horse racing review

Unibet horse racing review

Unibet Australia offers betting on all horse racing, harness racing and greyhound meetings in Australia as well as betting on all three of those codes from all the major jurisdictions around the world, including Hong Kong.

On the major Australian racing meetings, Unibet offers a choice of fixed price betting, best tote or SP (starting price), and even best fluctuation, to make sure you don’t miss out if your horse blows out in the betting.

Unibet Australia racing promotions

Unibet promotions are not allowed to be advertised to customers, unless you are logged into your account. But they do have a stack of racing promotions available in the Unibet Vault, which is essentially a whole heap of tools that give you little benefits.

To see all of the Unibet racing promotions log into your account and click the promotions tab.

Ts and Cs: Offers for eligible existing customers in Australia only. These offers are not available for South Australia-based customers; Unibet reserves the right to cancel, reclaim or refuse these product features at any time. See Unibet website for full terms and conditions.


Live streaming options at Unibet

To access the live streaming feature you need a funded account or have placed a wager in the preceding 24 hours, and then Unibet will offer access to a wide selection of live soccer, American football, tennis, basketball and more.

Unibet TV is perfect for the hoops fans as it offers every all the NBA action including play-offs, along with a mountain of football matches, and a stack of tennis including the grand slams.

Live betting at Unibet Australia

The bookie offers in-the-run betting but under Australian law this can only be done by phoning the bookie. They have simplified the process, with it possible to see all the markets online, before calling with a code provided.


Unibet Australia apps

Unibet has some of the best betting apps in the Australian industry

While the website is perfectly functional from your smartphone or tablet, if you prefer you can download Unibet apps to your phone or tablet for both iOS and android devices. We found the Unibet mobile apps similar to the website in that it’s basic, easy to navigate and had the best specials in a prominent position. Also, live streaming is freely available if you have a device and funded account so you can watch plenty of sport wherever you are. You can also make deposits and withdrawals from the Unibet mobile apps, just as easily as you can from the website.

Unibet Australia iOS app

Just head to the Apple app store to download iOS app. Could not be simpler and should take less than a minute.

Unibet Australia Android app

Android gambling apps must be downloaded direct from a bookmaker’s website, not from the Google Play Store. But it really is not difficult: head to unibet.com.au/apps/betting for more info, and ensure you have allowed “Unknown sources’’ under settings/security on your smartphone/tablet.


Cashier and banking at Unibet Australia

How can I deposit money into my Unibet account?

As one of the biggest online wagering operators on the planet, Unibet has a plethora of options for funding your account in Australia dollars.
Unibet deposit options include but are not limited to:

Withdrawals or cashing out at Unibet can be made in the following ways:

  • Paypal
  • POLi
  • Bank transfer
  • Cheque

How to open an account at Unibet Australia

Opening a new account with Unibet is a simple procedure. Follow these steps to begin your Unibet betting journey:

  1. Head to the Unibet home page.

    The Unibet homepage is available at Unibet.com.au.

  2. Click on the yellow Register button on the top right-hand side of the home page.

    This will then kick you to the Unibet sign up form.

  3. Fill out your personal details, and at the final stage come up with a password of 8-40 characters

    At this stage of the Unibet sign up process you can then opt in or opt out of the bonus and promo info from Unibet.

  4. Click the Join button and you should be off and running

    You may be required to click on a link sent to you via email, but you are essentially ready to fund your account with your chosen method and place a bet.


How to verify your Unibet Australia account

Once you are registered for an account, Unitab will attempt to electronically verify your personal details against official databases. They recommend you use GreenID’s electronic verification platform.

If that is not possible, you will need to provide documents, which you can upload by logging in and heading to the Verify Your Account page. When completing the Unibet Australia verification you can include one of the following.

  • Passport
  • Birth certificate
  • Medicare card
  • Driving licence (Issued under Australian Law), front & back required.

And one of the following documents to prove your address:

  • Bank statement (no older than 3 months).
  • An account bill (eg, phone, mobile, pay TV).
  • Utility bill (eg, water or electricity bill).

Unibet Australia customer service and help

Unibet is among the strongest of all bookies when it comes to customer support.

Phone: 13 78 68 (bets) or 1300 246 673 (customer service)
Office hours: 9am-2.30am (AEDT), seven days.Email: customerservice@unibet.com.au
Twitter: @UNIBETAustralia

Live chat: Visit the Unibet help centre (unibet.com.au/help/contact) to access.
Postal address: Suite 320/4 Columbia Court, Baulkham Hills, NSW, 2153


Unibet Australia review verdict

Unibet is a multi-faceted online wagering operation which features betting on sports and horse racing, an online casino, online poker and more. Unibet is an online betting company we can recommend without hesitation, but it is worth nothing that Australians won’t be able to use the casino, poker or any other real money gambling part of the website. It may not be as flamboyant and active in the advertising market as the likes of Bet365 and Sportsbet Australia, but Unibet is a rock-solid competitor which offers enough promotions to hold its own with the best. We have been a member at this bookie for almost 15 years but had drifted away to other bookies over time. On returning the Unibet website, we were surprised with what we found. This is sports and racing operation that can rightfully claim to be well inside the top 10 worldwide.