Betway launches global Clubhouse campaign
Betway has launched its new Betway Clubhouse global advertising campaign, bringing together some of the biggest names from its extensive portfolio of sporting partnerships.
Produced alongside London agency M+C Saatchi Sport & Entertainment, the campaign is built around a slick long-form advertisement featuring stars from football, rugby, Formula One, UFC and Major League Baseball.
Manchester United, Arsenal and Manchester City all feature, alongside Arsenal and France legend Thierry Henry, UFC middleweight champion Dricus du Plessis, Toronto Blue Jays star Vladimir Guerrero Jr., members of South Africa’s Springbok rugby squad and Williams F1 drivers Carlos Sainz and Alex Albon.
The campaign arrives shortly after Betway was unveiled as Manchester United’s new Principal Partner, further strengthening the betting site’s already substantial presence across elite international sport.
Betway Clubhouse is presented as a virtual game-day destination where the bookmaker’s various sporting partnerships come together under its “Feel the Action” branding.
More than simply promoting an individual betting product, the advertisement provides a snapshot of how deeply Betway has integrated its brand into global sport. Its sponsorship portfolio stretches across some of the world’s most watched competitions and provides the operator with athletes and teams that can be brought together for campaigns on a scale few betting brands can match.
The Clubhouse campaign will run globally across television, digital and outdoor advertising, while Betway is also incorporating it into digital and physical experiences involving its sporting partners.
The launch has been accompanied by Clubhouse pop-up experiences, including venue takeovers in London and Johannesburg this week.
Super Group CEO Neal Menashe said the campaign was designed to showcase both the scale of Betway’s sporting relationships and the connection between betting and the fan experience.
“Betway Clubhouse captures the excitement and passion that our customers experience as sports fans every day, while showcasing the truly global nature of the Betway brand,” Menashe said.
“This campaign features an incredible lineup of sporting icons, highlighting the depth and prestige of our partnerships with the world’s elite athletes and organisations.”
Betway is the flagship sportsbook brand of Super Group, which operates internationally across regulated online betting and gaming markets. The Betway brand has several region specific variants, including in Canada (Ontario), South Africa (Betway.co.za review) and Mexico.
You can watch the first Betway Clubhouse advertisement right here:
