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Neds review & unbiased rating 2023

Neds.com.au has quickly established itself as one of the best betting sites in Australia, with this bookmaker boasting a slick interface, great betting apps and promotions that make them stack up well against their competitors. Neds Australia is licensed by the Northern Territory Racing Commission, with their bread and butter horse racing, greyhound racing and the major football codes down under — the AFL and NRL. Our Neds review will teach you everything you need to know about this burgeoning Australian online bookmaker.

Neds sports betting review

Neds betting review
Neds sports betting is available 365 days of the year!

Neds AFL and NRL betting is among the best in the business, although if we had a complaint it would be that their odds are generally slightly worse than Sportsbet (Sportsbet review). We have however found they are more likely to let us bet big on short favourites, which is always important when you are trying to turn a profit.

A huge feature we found while writing our Neds sports review was their same game multi functionality, across various sports. Using AFL as an example, same game multis allow you to put several picks from the same game on the same ticket. This essentially lets you combine two or more bets, greatly increasing the amount you can win. For instance, the night before writing this Neds review, we won $190 from a $5 bet on an AFL game. Not bad going.

While domestic sports in Australia is obviously a great part of what Neds.com.au is about, they also cover the international events well. This includes all of the major football leagues from around the globe, such as the EPL, La Liga and various events; American sports such as the NBA and NFL; and even niche events from far flung places like Iceland and the Netherlands. Basically, if a sports, political or entertainment event is going down live, Neds betting will have odds available on it.

Neds.com.au horse racing review

Neds horse racing betting is an outstanding offering, which can be navigated around easily. Neds Australia’s depth in betting markets surrounding Australian meetings rivals the big bookies down under.

Neds horse racing is clearly an area this bookmaker has put a lot of time into, with their coverage extending to all TAB greyhound, harness and thoroughbred meetings in Australia. While their odds can be slightly shorter than Sportsbet on occasion, they will shade them in other races.

There is a significant amount of bet types available surrounding horse racing at Neds, with these including:

  • Win/Place
  • Trifectas
  • Quinella
  • First four
  • Same race multis
  • Quadrella
  • Daily doubles

While Australians can bet on race meetings from all around the country, almost every day of the year, they can also bet on horse racing from overseas. Some of the most popular horse racing available at Neds.com.au that is not hosted in Australia includes:

  • New Zealand
  • USA
  • Hong Kong
  • Japan
  • South Africa
  • Great Britain
  • France

Neds mobile review

Neds mobile website is fully functional and gives you access to everything you would find on the Neds desktop site. From the moment Neds betting launched, they have had a great focus on mobile, with their initial app release putting them instantly in the same league as giants like Sportsbet and (at the time) Crownbet.

Like all good Australian betting sites, Neds has got great betting apps, with these available for both Android and IOS smartphones. These Neds betting apps are among the best in the online betting scene in Australia, with their functionality across the two chief platforms mirroring each other.

The Neds app is basically a more organised way to manage your bets. It’s undoubtedly quicker than the Neds mobile website, particularly surrounding things like logins and accessing your bets, with this bookie having a feature that allow you to login to your account with your thumb print.

Neds mobile site and betting apps also allow you to manage all of your banking needs, including withdrawals, which is a nice point of difference, with some bookies requiring you to login to the desktop website. There may however be several payment types missing on mobile, although this could change at any moment.

Neds AUD deposit options

Neds deposit options include everything you would expect at an Australian online betting site, with this company catering extensively to the AUD. Neds payment types include credit and debit cards, web wallets and even payment processors.

The full list of Neds Australia banking options includes:

Neds licence & regulation

Neds Australia betting is licenced by the Northern Territory Racing Commission, which is the main sports betting regulator in Australia. 

In South Australia, Neds.com.au is regulated by the South Australian Gambling Codes of Practice, which is standard among betting sites in Australia. 

Unfortunately, under the current National Gambling Framework, new account incentives are banned, meaning Neds does not have a sign up offer or free bet deal. 

Neds.com.au history

Dean Shannon
Dean Shannon is a prominent identity in the Australian bookmaker scene.

Neds is an Australian bookmaker company that was founded in 2017 by former Ladbrokes CEO, Dean Shannon. The company is headquartered in Brisbane, Queensland, and offers a range of betting options on sports and horse racing events.

Neds is known for its innovative approach to online betting, including the use of artificial intelligence to set odds and its “Quickbet” feature, which allows users to place bets quickly and easily.

In its first year of operation, Neds quickly gained a large following among Australian punters and was named “Bookmaker of the Year” at the 2018 Australian Bookmaker Awards. This large following was largely paid for by big-budget marketing campaigns with Australian television flooded by their advertisements in the initial years.

Remarkably after just over a year of operation Neds.com.au was sold by its founder, Shannon and other prominent investors to GVC Holdings, which is also the owner of Ladbrokes in Australia. The $68 million sale also meant another locally founded bookie is now in the hands of overseas ownership.

GVC Holdings ultimately rebranded to Entain Group, with this gambling company now among the absolute biggest in the industry.

Neds was in the headlines in late 2022, largely because of their sponsorship of several sporting clubs in Australia, including the Brisbane Lions AFL team. Amidst a growing backlash against sports betting and gambling companies sponsoring teams, Neds quietly announced they were pulling back their sponsorship.

“While we have had many great partners in this space over a long period of time, we understand some of the community sentiment around this and feel it is the right time to step away from this area,” they told Australian media.

This decision to stop sponsoring sporting clubs in Australia so visibly also extended to the more senior bookmaker in the company – Ladbrokes.

Neds review verdict

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Neds may have launched with a few disasters but you can forgive these now they have several years behind them with exemplary service. Neds betting has quickly gained a strong foothold in the Australian market, and the fact it is owned by the same parent company as Ladbrokes should fill you with confidence. Neds has got some of the better racing offers and odds on offer in Australia, while their AFL and NRL coverage goes close to matching market leader Sportsbet. Overall, while writing our Neds.com.au review we found them to be one of the best options for bettors looking to wager from down under.