DraftKings gift cards now available after InComm Payments deal

DraftKings has launched a global first after announcing it had partnered with InComm Payments to deliver a gift card. 

The launch will effectively give DraftKings a foothold in 1000s of retail outlets across the USA, including convenience stores such as 7-Eleven, Speedway, Dollar General and Sheetz. 

On top of being a cash option to fund your DraftKings account, it could also rush to the head of the Christmas shopping list, with customers able to gift the cards in denominations of $25 and $50. 

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“Just in time for the upcoming holiday season, we are proud to work with InComm Payments to get DraftKings gift cards on the shelves at several popular retailers,” Matt Kalish, co-founder and president of DraftKings North America, said. 

“We are thrilled to provide our customers with another way to fund their accounts and engage with our real money products through this first-of-its-kind offering.”

The latest expansion from DraftKings is smart given InComm Payments reaches into some of the biggest retailing chains in the USA. 

It is also a logical move given many Americans are accustomed to purchasing pre-paid debit and credit cards for their sports betting needs, with many banks blocking gambling payments that are going offshore. 

The USA is in the midst of legalising sports betting right across the country, with Michigan and Illinois the latest US states to announce regulated online betting. 

InComm Payments senior vice-president Tim Richardson said the partnership with DraftKings was logical for his company, given how popular the fantasy sports and sports betting brand is in the USA. 

“DraftKings popularity has grown substantially over the last couple of years and their fanbase is large and passionate,” he said. 

“This agreement not only offers consumers a great gifting opportunity but also represents a significant brand expansion and enhancement opportunity for DraftKings who, for the first time, will benefit from having its brand present in tens of thousands of InComm Payments’ retail partner locations across the U.S.”

Many of the world’s top betting sites have either begun expanding into the USA or have announced plans to target it. In-person sportsbook funding options are popular with those who don’t have a bank account or are looking to make deposits with cash.

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