Welcome to our William Hill review, the most comprehensive analysis of this UK-based bookmaker online. This review is focusing on, which services many countries around the globe. Follow any of our links to have the William Hill bonus applied for your jurisdiction. You can navigate our William Hill review with the following table.

William Hill Review

William Hill Quick Navigation

Introduction to is one of the biggest gambling brands in the world, with this William Hill review set to highlight its sports betting, online casino, lottery and poker products. To put it bluntly is a massive website with one account to use all of its services. only operates in markets where there is regulation and it has a licence or countries where there are no restriction on offshore sites offering real money gambling.

New accounts & login

It can be confusing when trying to find the correct website for the version of WilliamHill you want to play at. This review is highlighting the domain, not to be confused with the many other variations of the domain which include and It is very simple to create a new account either on desktop or mobile. All you need to do is follow one of our links and you will be prompted through the process.

All William Hill domains

History of William Hill

It is a sign of how far the industry has come that betting was illegal in the UK when William Hill was founded, all the way back in the 1930s. After a series of changes of ownership, the company was eventually listed on the London Stock Exchange in 2002, while a few years later the firm successfully expanded into the casino sector with the purchase of gaming company Playtech.

This positions William Hill as one of the biggest gambling companies in the world, despite several failed ventures, including its entry and exit from the Australian market, which ended in them selling and its clients to the Stars Group. This was on the condition the buyer changed the name of the business from William Hill, with it eventually becoming

Still William Hill, led by its flagship brand is a huge player in the lucrative UK market and has already gained traction in key states in the United States, where sports betting has been legalised. Because of laws in places like New Jersey, instead of going it alone, William Hill has partnered with local casinos to offer sports betting, both online and in these venues.

William Hill has had mixed results in 2019, with increased scrutiny in the United Kingdom surrounding retail betting playing a factor in just a 1% year-on-year revenue rise for the second quarter of the year. The slim revenue rise was attributed to a 23% drop in William Hill’s UK retail operations, following the Gambling Commission’s decision to cap fixed odds betting terminals bet limit at £2, with the previous limit being £100.

Another big move from William Hill came in November 2019, when it announced it was purchasing CG Technology, which has some very prominent retail betting locations in Las Vegas. This means William Hill will rebrand the sports betting properties at the Cosmopolitan, The Palazzo, The Palms, the Silverton, the Tropicao and the Venetian. At the time of the announcement, William Hill said the deal was pending approval from regulators, and did not confirm a date when the acquisition would be completed. bonus offers has different bonus offers, depending on what part of the website you want to use. Some of the key William Hill bonuses available to customers in 2020 are:

William Hill Sports bonus: The current sign-up offer for sports punters is a deposit £10, get £30 in free bets. Obviously this offer has terms and conditions attached to it, including country restrictions.

Ts and Cs: New online customers only, min 10 stake, win only, mind odds 1/2, free bets paid 3×10 30 day expiry, Player, country, currency, game restrictions and full terms apply.

William Hill roulette bonus: 100% deposit bonus up to the value of £100 to be used on roulette.

Ts and Cs: Opt-in needed, min 1st deposit £10, matched value bonus, 70x wagering, Live Roulette only, 7 day expiry. Player, country, currency, game restrictions & terms apply. casino bonus: To play some of William Hill’s great casino games for free, you can opt in and deposit £10, which entitles you to £30 bonus.

Ts and Cs: Opt-in required. Only 1st deposit qualifies. Min dep. £10, max bonus £30 with 40x wagering. Max redeemable £2k from the bonus. Bonus expires 7 days from issue. Player, country, currency, game restrictions & terms apply.

William VIP Loyalty Program

There is currently no loyalty scheme available for the William Hill betting section, but poker fans can take advantage of the VIP Loyalty Rewards plan on offer.

To reach the top, Level 10 (Royal Flush), users will need to amass a million points.

Sports betting at

For a long time the main strength of WilliamHill was its sports betting offering, and while they have now diversified into many other products, their historical bread and butter product is still first-rate.

The William Hill betting offering has a vast array of options to keep even the most avid sports betting fanatics occupied for many hours. Aside from just about any sport you could think of, William Hill also offers markets on television and politics specials, as well as a range of different lotteries.

As you can imagine horse racing plays a major part in what William Hill offers, with all UK, US, European, Hong Kong and Australian horse racing covered extensively. The same goes for the other racing codes, greyhounds and harness racing, with markets found daily on local and international events.

Other sports that WilliamHill thrive in covering include football, the UK’s top-flight competitions and every professional league around the world. There are often football promotions available too, including bonus offers related to just one game or entire competitions.

Some of the features of’s sports betting offering include:

Live In-Play Betting: Various sports can be watched live and loads of markets are available to bet in-play as well. Horse racing live streaming is one of the main strengths of William Hill’s website, so if this is your sport of choice then an account here is simply a must. For big football matches, there will usually be dozens of different live in-play markets to pick from.

Live streaming: While William Hill’s live streaming cannot quite match up to that from the market-leader bet365, it is certainly among the best of the rest. Sports streamed include various football leagues, basketball and, of course, horse racing.

Accumulators or parlay betting: Often William Hill will run promos surrounding football accumulators where you get your money back as a free bet if one of your selections lets you down in an accumulator with at least five legs. This can be used for all sports, as long as every selection in the accumulator is priced at 1/5 (1.2) or bigger. The maximum Acca Five Insurance free bet for this promotion has been set at £50/€50.

Brick and mortar: You can still place a bet with William Hill via one of its many betting locations in the United Kingdom and the USA.

William Hill online casino

William Hill’s online casino is a top-notch product with the full complement of games by Playtech, the online casino software company William Hill owns. The live dealer gaming, which is first-rate, is also powered by Playtech.

The fact William Hill has so many slots and table games makes it an ideal gambling site for both new and old players. These table games include your casino classics such as blackjack, roulette and baccarat, while the online world also allows exploration into other areas of casino gaming, like Video Poker and variants of popular games.

The William Hill casino is broken into different sections including games, live casino, Vegas and Macau.

Live casino

This is where you will find a huge selection of live casino games with attractive dealers throwing down your cards. The table limits can vary from figures suitable for low-budget players right up to whales.

WH Macau casino

This is targeting Asian casino players, with this the theme of this area of the domain. The colour scheme and games, plus the fact it’s in multiple languages clearly indicates they are targeting Chinese punters abroad. Smart in our opinion.

WH Vegas

This page is clearly tapping into the popularity of Las Vegas and has been glitzed up to match its real life inspiration. Basically just more slots and table games from Playtech in a different layout.


This area highlights all of the online slots and virtual games on offer, which include games such as Video Poker and RNG versions of blackjack and roulette. If you’re looking for something different this is probably the spot you should look.

Online bingo at William Hill

While not as popular as other products at William Hill, bingo, or housie as it is known in the UK, has a big following at this website. There are many different games on offer, including live bingo which seems to run around the clock and RNG bingo games, also available all the time.

There are usually some great promos running round bingo which can help you boost your bankroll. While there are “trendier” domains to play bingo at, in our opinion William Hill does a pretty fine job for UK players.

One of the absolute highlights of the bingo section of William Hill is the Age of the Gods Bingo game, which taps into the Playtech progressive jackpot network. This means you can win huge money, for playing bingo in a low buy-in game.

Online poker at

William Hill Poker onlineWilliam Hill Poker login:
Poker games: Texas Hold’em, Omaha, 7 Card Stud, Cash Games, Tournaments
Best for: United Kingdom, Europe, Canada
Languages: English, German, Spanish
Platforms: Computer, Mobile, Tablet

William Hill’s poker client, that is powered by the iPoker network, is available to download for Windows/PC users, however, Mac players will have to play in their browser, as there is no software download available. This should not stop you from playing at William Hill with the browser version still pretty solid.

The poker service at William Hill is one of the better UK ones with players pitted against each other in many different cash games and tournaments, with many of the latter featuring guaranteed prize pools. Overall there is over a guaranteed $20 million in prizes every month, putting ‘Hills firmly in the conversation as one of the better poker sites.

Because William Hill’s poker client is powered by iPoker, the liquidity and player volumes are great, with other big names poker sites such as Bet365 also being powered by this software. This means even though you are playing via William Hill, you can potentially be playing against players at other online poker operators.

While William Hill advertises a heap of variety in the games available, in reality it pales in comparison to sites like Pokerstars, with the only tables we consistently find open, being Texas Hold’em and Omaha. Having said this, the variety at in table limits, styles and types of these two games is first-rate. You will also find the best times to play poker at William Hill are during peak European and UK hours, with this brand very popular in these parts of the world.

William Hill also has some great promos surrounding poker while the rewards program is also top notch, which comes on top of some other great features like a Poker School, where you can hone your craft, special offers, free rolls and side games.

The beauty of gambling with a site like WilliamHill, is that you can play poker, bet on sports, play casino games and more all at the one URL, all using the one sign up. This is also a huge positive for strong poker players, who will often find amateurs or beginners, popping over to play a few hands and most likely donating their money. Definitely check out William Hill’s poker offering if this is your game.’

Last time we played, the numbers in the room were great – we really can’t complain about William HIll online poker.’s unique poker games:

Twister Poker: Released in 2017, WilliamHill’s Twister Poker is their own version of the hyper-turbo jackpot sit-and-go. A three-handed game, the prize pool in Twister Poker is randomly multiplied at the start of tournament (2-1000 x the buy-in). Buy-ins start at $3 for this type of tournament.

Speed Poker: Like Zoom or Rush Poker, Speed Poker is William Hill’s version of the frantic-paced fold game. After you fold a hand you are sent to another table, where you play out the hand, before again being moved on to another table. The no-downtime is great for those who are impatient, but a word of warning, this game could clean you out quickly.

William Hill’s Poker Bonuses & Promotions

Whether you are eligible for a William Hill poker bonus will depend on where you are in the world, although it’s safe to say if you are in the United Kingdom, Europe or Canada you will be able to claim the promotions. The William Hill poker site is geo-targeted, meaning bonuses you see on the site, will be suitable for your jurisdictions. You can check our your eligibility for the poker bonus right here. mobile

William Hill’s mobile offering, like the entire company, is heavily monitored and a first-rate experience. The company offers multiple apps, on top of a mobile website with both of these basically just stripped-down (or enhanced in some ways) versions of the desktop experience.

The William Hill apps are available in the UK, Canada and many other countries where sports betting is either regulated and the company is licensed; or the country does not specifically address online wagering. Australians can no longer access the William Hill app as the company has now left the market.

One of the highlights of using the William Hill mobile website or apps is that you can stream many sports events, including horse racing, basketball and football from right around the world.

William Hill app features

  1. Live streaming, named WHTV, is available on mobile
  2. Massive choice of in-play markets to bet on
  3. Available promotions include the Acca Five Insurance free bet
  4. Enhanced odds are regularly available on major markets such as football matches

Maximum payouts at William Hill

William Hill offers a very appealing maximum payout of £2 million for match odds markets only, with this figure dropping to £500,000 for various other bets. This applies for most top football competitions.

In horse racing, singles and multiples have a maximum payout of £1 million, while this is reduced to £250,000 for Showcast, Forecast and Tricast selections. Maximum winnings for a greyhound bet on William Hill’s online sportsbook is £500,000, while the figure is £250,000 for most other sports offered on this particular betting site.

Deposit options at William Hill

William Hill has many different deposit options but what is available to you will depend on the laws in your country. For instance a service like Paypal might be available to punters in the UK, but won’t be for a player in Malaysia. While how you can fund your gambling account largely comes down to William Hill, you can rest assured that as such a big global company they have many different deposit options to suit each market they are targeting. Currently William Hill has the following deposit methods:

Bank Wire

Withdrawing (cashing out) at

Again withdrawing you winnings from William Hill back to your account will be a different process, depending on where you are in the world. But the good news is caters to many different countries and has multiple withdrawal methods available, with these including globally:

Debit cards
Credit cards
Bank Transfer

William Hill – How to verify account

Verifying your account is a straightforward process that checks your identity and proves that you’re over 18 years of age. It is a process in the UK called Know Your Customer or KYC. After opening a new account at William Hill players must have completed their verification process to avoid their account being suspended, as in-line gambling set out by the United Kingdom Gambling Commission.

To prove your identity you will need to present one of the following documents to William Hill:

Passport (recommended)
Driving licence
National ID Card
Birth Certificate (verification takes up to 24 hours)

William Hill licences

William Hill is licensed in four of the world’s eight largest gambling jurisdictions. The company is also licensed in several other countries.

William Hill also operates in many countries where online gambling is a grey market (meaning it is not covered in local laws).

William Hill holds the following gambling licences:

USA (New Jersey, Nevada)
United Kingdom (UKGC)

William Hill sponsorships

William Hill has betting partnerships with Premier League football clubs Chelsea, Everton and Tottenham, while in Scotland the firm is the title sponsor of the William Hill Scottish Cup. William Hill is also the primary sponsor of the horse racing coverage on ITV and a leading sponsor of the British heavyweight boxing champion Anthony Joshua. The company lends its name to the William Hill World Darts Championship in 2014 as well.

Customer Service at

With a 24/7 multiple language service, it is clear that William Hill understands just how important customer service is to keeping its account holders happy. Free phone numbers are available for those who want to get in touch over the phone, but live chat will be preferred by most users. There is also international phone support and a contact form on the William Hill website, while a detailed FAQ section will cover a lot of typical account questions as well.

In Conclusion / Our Verdict has blossomed into one of the best gambling domains on the planet. It had been a while since this WGL team member had had a punt at William Hill when writing this review, but I was pleasantly surprised. The depth of the casino offering and poker were both first-rate while you can never go wrong when wagering on sports with William Hill. Overall, writing this review has made me realise what I had been missing and I have been having a punt here frequently. betting review

Various promotions!

Play now Play now

Leave a Reply