DraftKings to rollout “super app” for sports, predictions and casino
DraftKings has unveiled plans to launch a new “super app” that will combine several of its gambling and gaming products into a single platform as the U.S. operator looks to expand its reach across sports betting, casino and prediction markets.
The Boston-based company said the app, branded DraftKings Sports & Casino, will integrate its sportsbook, online casino, lottery and prediction market offerings into one unified product with a single account and wallet for users. The platform will be tailored to each jurisdiction depending on local regulations governing betting and iGaming.
DraftKings CEO Jason Robbins said the unified app rollout would help the company reach more of the US population, making it easier for people to access their products.
“We will now have a sports product everywhere, for customers across the entire country,” he said, at the company’s 2026 Investors Day.
DraftKings said the first phase of the integration is expected to roll out around the NCAA March Madness tournaments, with further upgrades scheduled throughout 2026.
The company believes the unified platform will help drive cross-selling between products while improving customer engagement and operational efficiency. Executives also pointed to prediction markets as a major growth opportunity as the operator seeks to expand into states without full online sports betting.
DraftKings estimates the total addressable market across sportsbook, iGaming and prediction products could reach between $55 billion and $80 billion in industry revenue by 2030.
DraftKings (DraftKings.ca review) did not say whether the super app would be available in Canada, where they operate in the regulated Ontario gambling market.
