bet365 partnership expands as Playtech launch live studios in two US states
Playtech and bet365 have successfully launched dedicated live casino studios in Pennsylvania and New Jersey, marking a significant milestone in their ongoing partnership and growth across the United States.
Players in both states now have access to 10 tables across the two studios, all tailored exclusively for bet365. The new live casino offerings include roulette, baccarat, and blackjack tables, providing bet365 players with an exclusive, first-class live casino experience.
“We are thrilled to build on our valued partnership with Playtech and deliver more unique and engaging gaming experiences to our customers in Pennsylvania and New Jersey.,” Chief Executive Officer and Head of Gaming at bet365 Thomas Griffiths said.
“This development supports bet365 in its efforts to strengthen its presence in the US and we look forward to achieving new milestones together.”
This milestone marks bet365’s first dedicated tables in the US, delivered through Playtech’s large-scale, customized live casino solutions that support their partners’ strategic growth objectives.
The move further strengthens bet365’s US push and localises their product for this audience, with many other live dealer setups using offshore-based studios, although Evolution Gaming has at least four live studios in North America.
Playtech Chief Interactive Officer Marat Koss said the partnership with bet365 would further enhance their growth in the USA.
“We are thrilled to continue to support bet365’s strategic growth objectives by creating new and engaging content for their customers,” he said.
“The exciting gameplay on offer via both studios will undoubtedly resonate with bet365’s US players. Our partnership has produced significant achievements across multiple markets, including in the US, which remains a focal point in Playtech’s wider growth plans.”
Playtech and bet365 first struck a deal in 2010 which saw their casino games in the UK-based bookmaker, and this partnership continued to grow last year, when they partnered up in Pennsylvania.
Playtech and bet365 also partnered in Spain last year to provide a boutique game, Super Spin Roulette, which has proven to be very popular.
