Fennica Gaming enter Mexico via Novibet partnership
Fennica Gaming has expanded its Latin American footprint after launching its online casino games in Mexico through a new partnership with international operator Novibet.
The agreement sees Fennica Gaming’s eCasino titles integrated into Novibet’s Mexican platform, marking the supplier’s latest move into one of the region’s fastest-growing regulated gambling markets.
The launch forms part of Fennica Gaming’s broader strategy to drive growth across its core eInstants and eCasino verticals.
“This year our strategy is clear: drive focused growth in both our main verticals, eInstants and eCasino,” Fennica Gaming’s SVP Customers and Marketing Joni Hovi said.
“Our expansion into Latin America, and now into Mexico with our eCasino games with Novibet, directly reflects that strategy and our learning curve as a company.
“We are entering these markets to truly understand local player behaviour, and then bring those learnings back home to guide our game development.
“This is the only way to create future-proof games that deliver genuine value for our customers and support their sustainable business models. We are absolutely putting players first – not as a slogan, but as the foundation of how we design, launch, and evolve our content and our business operations.”
Under the initial rollout phase, eight Fennica Gaming games have gone live, with the iGaming developer emphasising a data-driven approach to future releases. The company indicated that game performance and player engagement metrics will guide subsequent content decisions tailored to local preferences.
Novibet, which maintains a presence across multiple regulated jurisdictions, continues to expand its content portfolio as competition intensifies among operators targeting Mexico’s regulated online gaming sector.
The partnership further strengthens Fennica Gaming’s international expansion efforts as suppliers increasingly look to Latin America for growth opportunities amid maturing European markets.
