FitzBet goes digital with EveryMatrix partnership
Irish bookmaker Fitzwilliam Sports has partnered with EveryMatrix to launch a full turnkey sports and casino operation for its mass market product, FitzBet, live online for the first time across the United Kingdom and Ireland.
FitzBet, run by prominent Irish racehorse owner Paul Byrne, has transitioned to online betting for the first time, while enhancing its established telebetting operation with the help of EveryMatrix’s complete tech stack.
The move enables the private high-net-worth bookmaker, known for best-in-class, in-house customer service, to engage its customers across both the United Kingdom and Ireland through a compliant and scalable infrastructure.
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“This is a significant step for us,” Byrne said.
“Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”
EveryMatrix has delivered its complete turnkey solutions to the brand supported by its proprietary player account management, payments, bonusing, and affiliate platforms, alongside full operational support via its in-house managed services.
The tier-1 provider has launched multiple UK betting sites and iGaming brands in recent months powered by its turnkey technology and bolstered by its acquisition of FSB Technology in 2024 and the launch of its proprietary horse racing product in 2025.
EverMatrix Group Co-CEO and Co-Founder Ebbe Groes said they were honoured to be chosen as FitzBet’s technology provider, and are excited for the future.
“It’s a privilege to support FitzBet as they launch online for the first time,” he said.
“They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the U.K.”
FitzBet.com is online now with the full EveryMatrix suite of casino games and sports betting options, with approval from the United Kingdom Gambling Commission and an Irish Remote Betting License.
