Report says Canada should look to wagering to increase sports funding
Wagering revenue can play an important role in future-proofing sports in Canada, according to the Transforming Sport in Canada: Time For Action report.
The wide-ranging review by the Future of Sport in Canada Commission highlights international models where betting and lottery proceeds are channelled into grassroots and elite sport funding.
While the concept of using revenue from gambling was a big carrot when Canadian lawmakers were pushing through Bill C-218, which legalized single-event wagers, this push from sports bodies, including the Canadian Olympic Committee, demanding their cut is a first.
More: Gambling in Canada
“This legislation strengthens consumer protections and has safeguards that provide support for problem gambling and addictions,” Senator David Wells said when debating the implementation of C-218, prior to 2021.
“[It] unlocks hundreds of millions of dollars in taxes and revenues annually that can be reinvested into critical programs and communities.”
Norway was cited as a leading example, allocating 64% of national gambling revenue — around USD $400 million annually — to initiatives including coaching, facilities and equipment.
In the United States, participants noted state-controlled betting frameworks such as New York directing proceeds toward youth sport, while Colorado uses lottery funding for recreational infrastructure. Japan was also highlighted, with roughly three-quarters of lottery sales supporting sports projects.
The report outlines mixed views on the ethics of relying on gambling revenue, with concerns raised about addiction and financial harm. However, others argued that, where gambling is legal, proceeds could support healthier community outcomes through sport and physical activity programs.
Canada since implementing single-event wagers has seen Ontario implement a regulated gambling industry, with Alberta set to follow suit in the coming months.
