ENJOY expands Italian presence with BetFlag deal
ENJOY has expanded its footprint in Italy after securing a content partnership with BetFlag, a major brand within the Lottomatica Group portfolio.
The agreement will see BetFlag roll out a selection of ENJOY’s slot and live titles, including HotFire Diamonds XXL and Energy Roulette Hold & Win, to its established customer base. The deal follows ENJOY’s recent certification in Italy and forms part of a broader push into regulated European markets.
ENJOY Chief Commercial Officer Christo Zoulianitis said the rollout of their casino games was a big step forward for the company in regulated European gambling markets.
“Partnering with BetFlag represents an important milestone for us,” he said.
“Its strong reputation and understanding of local player preferences make it an ideal partner as we continue to roll out our portfolio across the country.”
Founded in 2012, BetFlag has grown into a prominent online betting and gaming operator in Italy, offering sports betting, casino and poker products. The brand operates under licences issued by Italy’s Agenzia delle Dogane e dei Monopoli (ADM).
Its parent company, Lottomatica Group, is one of Italy’s largest gaming operators, with assets spanning retail betting, online platforms and gaming machines. The group also owns major brands including GoldBet and operates extensive retail betting networks across the country.
“ENJOY’s varied portfolio stands out for its production quality and creative mechanics, making it a strong addition to our digital casino offering,” BetFlag’s Casino Project Manager Laviero Saganeiti said.
“Integrating its games allows us to further diversify the entertainment available to our players while continuing to work with innovative content partners.”
