Playson expands Swiss reach with Admiral.ch deal
Playson has expanded its presence in Switzerland’s regulated online gambling market after launching its slot portfolio with Admiral.ch, one of the country’s newest licensed online casino operators.
The supplier’s latest Swiss partnership will see a range of Playson titles integrated onto Admiral Casino through Greentube’s aggregation platform, including online slots Thunder Coins XXL: Hold and Win, Supercharged Clovers: Hold and Win and Pink Joker: Hold and Win.
Admiral.ch is operated by Casino ADMIRAL Mendrisio and entered the Swiss regulated online casino market with a catalogue of more than 1,600 games alongside a loyalty-driven product offering aimed at improving player retention and engagement.
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The agreement further strengthens Playson’s position in Switzerland, where the Igaming supplier has steadily expanded its footprint through partnerships with several regulated operators in recent years.
“Collaborating with Admiral.ch allows us to bring a selection of our proven titles already popular in the market to a fresh audience, and we are confident that their refined gameplay mechanics and reliable performance will resonate well with Admiral.ch’s player base,” Playson Sales Director Blanka Homor said.
“We look forward to building a successful, long-term relationship together.”
Switzerland remains one of Europe’s more tightly controlled online gambling markets, with only land-based casino operators permitted to offer licensed online casino products under the country’s regulatory framework.
Admiral.ch officially launched in July 2025 after Casino ADMIRAL Mendrisio received its Swiss online gaming licence from the Federal Gaming Board.
Playson joins other high-profile slots and casino developers on the Admiral Casino platform, with these including Pragmatic Play, Net Ent, Playtech and live dealer specialists Evolution.
“Partnering with Playson marks an exciting step in expanding our content offering with high-quality, results-backed titles across regulated markets,” Admiral Casino CTO and Managing Director Alessandro Werlen said.
“The supplier’s portfolio aligns perfectly with our commitment to providing engaging and rewarding experiences for our players, and we are positive that these new additions will further enhance our platform’s appeal.”
For Playson, the Admiral.ch rollout continues the company’s broader strategy of expanding across regulated European jurisdictions through aggregation partnerships and locally licensed casino brands.
