Italians can now play ENJOY games via MarathonBet
ENJOY has strengthened its footprint in Italy after signing a new content distribution agreement with global operator Marathonbet.
The partnership will see Marathonbet’s Italian customers gain access to a selection of ENJOY’s top-performing online slot titles, including Diamond Slam, the Hotfire Diamonds and Fire Express series, as well as the supplier’s latest release, Diamond Slam: Xtra Power.
“Our focus is on providing players with a diverse and high-quality gaming experience, and ENJOY’s carefully designed games align well with that objective,” Head of Gaming & Operations at Marathonbet Gabriele Girgent said.
“It has developed a library that combines proven mechanics with strong player engagement, adding incredible value and diversity to our lobby. We look forward to expanding the integration over time and making more of ENJOY’s content available to our customers.”
The agreement marks another step in ENJOY’s expansion strategy across one of its key European markets and is expected to pave the way for the wider rollout of the iGaming developer’s full games portfolio on the operator’s platform.
By broadening its content offering with ENJOY’s premium slots, Marathonbet also strengthens its casino proposition for players in the competitive Italian market.
Italy is one of Europe’s longest-established regulated online gambling jurisdictions, having begun liberalising the sector in 2006 before progressively expanding licensed online betting, casino and poker products under the supervision of the country’s Customs and Monopolies Agency (ADM).
Chief Commercial Officer at ENJOY Christos Zoulianitis said the Italian market remained a priority for the iGaming developer, and said MarathonBet was a good fit for them.
“Italy remains a key market for ENJOY, and this co-operation with Marathonbet further bolsters our position in a highly competitive regulated environment,” he said.
“Marathonbet has built a strong brand and a well-established player base, making it an important strategic partner for us. While our slot portfolio is already live, this agreement creates a platform for the broader rollout of our content and supports our long-term growth ambitions.”
