ENJOY expands Italian footprint with Planetwin365 launch
ENJOY Gaming has strengthened its presence in Italy’s regulated online gambling market after launching a selection of its online slot titles with Planetwin365, part of the Lottomatica Group.
The agreement gives Planetwin365 players access to a range of ENJOY’s games, including 3 Mariachis: Hold and Win, Fire Express: Hold and Win, Hotfire Coins XXL, Hotfire Diamonds 2, Buffalo: Wild Charge and Thor: Hit the Bonus.
The integration is significant for Italian players as it broadens the selection of locally licensed casino content available through one of the country’s best-known online betting brands. Planetwin365 has traditionally attracted a sports betting audience, with the launch also creating new opportunities for players to discover ENJOY’s growing slots portfolio alongside their existing sportsbook experience.
The rollout marks ENJOY’s latest expansion in Italy following a string of commercial agreements in the country, including with other Lottomatica brands earlier this year, with the supplier continuing to increase the distribution of its games across multiple regulated operators.
ENJOY Gaming Chief Commercial Officer Christos Zoulianitis said the agreement would help introduce the company’s games to a new segment of Italian players.
“Planetwin365 is another fantastic platform for us to grow the reputation of our products,” he said.
“Its player demographic offers something different and serves to broaden our exposure with a valuable new player segment. Each new collaboration strengthens our position in Italy, and this integration is another important step in that journey.”
The launch continues ENJOY’s strategy of expanding across established regulated gambling markets through partnerships with leading operators, increasing the availability of its content while giving licensed players access to a broader catalogue of games.
Italy was one of Europe’s earliest regulated online gambling markets, legalising online sports betting in 2006 before introducing a regulated online casino framework in 2011. Since then, the market has grown into one of the continent’s largest, with licensed operators offering online sports betting, casino games, poker and bingo under the supervision of the country’s gambling regulator.
