Pragmatic Play games now available at Rank Group brands
Casino games supplier Pragmatic Play has expanded its partnership with Rank Group through the introduction of several customised live casino products.
Announced on November 3, the agreement will see Rank deploy Blackjack, Roulette, Auto Roulette and Auto Speed Roulette tables using Pragmatic Play’s Smart Studio technology.
The platform allows operators to customise live casino environments through green-screen technology, including branded backgrounds, promotional messaging and other visual elements.
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The rollout follows the recent launch of Mecca Big Bass Double Dab, a game developed exclusively for Rank’s Mecca Bingo brand.
Pragmatic Play Director of Public Relations Sharon McHugh welcomed the expanded agreement.
“We are delighted to further our relationship with Rank with the launch of several Smart Studio tables encompassing some of our most popular live casino games,” she said.
“We have an exceptionally strong working relationship, so look forward to another exciting product launch together.”
Rank director of content Tom Orton said the technology would provide greater flexibility in the operator’s live casino offering.
“Pragmatic Play’s Smart Studio solution stands apart, giving us the perfect mix of exceptional product capability and flexibility.” he said.
“It adds a dynamic range of live dealer titles to our offering, while giving us the opportunity to deliver unique customisation to our products.”
Rank operates several established gambling brands in Great Britain, including Grosvenor Casinos and Mecca Bingo.
The agreement strengthens Pragmatic Play’s presence in the British regulated gambling market, where operators must hold appropriate Gambling Commission licences.
