Allwyn signs €50 Kambi deal, eyes Instant Win Gaming
Allwyn has agreed a €50 million sportsbook technology deal with Kambi and announced plans to acquire the remaining 30% of Instant Win Gaming for approximately $120 million.
The agreements, announced on November 10, form part of Allwyn’s strategy to bring key betting technology and gaming content capabilities under its direct control.
Under the Kambi agreement, Allwyn will receive a perpetual global licence to the supplier’s sportsbook source code, allowing it to develop a unified platform across its international betting sites.
The €50 million consideration will be paid over three years, with Kambi providing development and deployment support during the transition.
A dedicated team will subsequently transfer from Kambi to Allwyn, while Kambi will continue supplying trading and risk management services under a separate long-term agreement.
Kambi expects the arrangements to contribute approximately €45 million to €50 million in operating profit between 2027 and 2031.
Allwyn Digital CEO Kresimir Spajic said the agreement would provide greater flexibility to develop products for individual markets.
“We are delighted to announce further progress in our strategy to own and manage key technology and content capabilities that enhance product innovation, differentiation and time to market, and support our ability to deliver a best-in-class customer proposition.,” he said.
“Our agreement with Kambi, leveraging its proven, scalable technology and deployment expertise to bring our sportsbook platform in-house, represents an important step in that strategy, giving us greater freedom to evolve our offering, tailor products to individual brands and markets, and build a scalable foundation to accelerate future growth.”
The company also plans to acquire the remaining minority interest in Instant Win Gaming, giving it complete ownership of the digital instant-win games supplier, with this transaction expected to close in the first quarter of 2027.
Allwyn generated more than €800 million in sports betting gross gaming revenue during 2025.
