Betway appoints Don Jazzy as brand ambassador in Nigeria
Betway has strengthened its presence in Nigeria by appointing music executive and entrepreneur Don Jazzy as its new brand ambassador.
The partnership will see the founder of Mavin Records become a key representative of the Nigerian betting and gaming operator in one of Africa’s largest betting markets.
Don Jazzy is widely regarded as one of Nigeria’s most influential entertainment figures, having built a successful career as a producer, record label executive and cultural personality with a substantial following across Africa.
Betway, which is owned by Super Group, said the agreement forms part of its strategy to deepen engagement with local audiences and strengthen its brand position in Nigeria.
“Don Jazzy is a cultural force whose influence transcends entertainment,” Chief Executive Officer of Super Group Neal Menashe said.
“His commitment to excellence and community empowerment aligns with the core values Betway champions as we enter this exciting new chapter in Nigeria. This partnership puts confidence, authenticity and passion at the centre of our brand, and we’re proud to join forces with such a local star.”
The collaboration comes as Betway continues to expand its footprint across African markets, using locally recognised ambassadors to drive brand awareness and customer engagement.
Don Jazzy, who has spent more than two decades shaping the Nigerian music industry and building Mavin Records into one of Africa’s leading entertainment companies, said working with Betway was a natural fit.
“Betway is a brand that understands ambition, creativity and confidence, which is why this partnership feels like such a natural fit,” he said. “I’m excited to represent Betway in Nigeria and to be part of a brand that that values culture, connection and authenticity.”
Betway said the partnership will help the company build stronger connections with communities across Nigeria while reinforcing its commitment to delivering locally relevant experiences for customers.
