Big names in running to secure NZ online casino licences
New Zealand has identified 11 gambling businesses that will be allowed to apply for the country’s first regulated online casino licences, following an auction that attracted 32 bidders and concluded after 10 rounds.
The Department of Internal Affairs (DIA) announced the results on October 13, confirming that the auction price reached NZ$15 million per licence application right.
Major international online casino companies including Stake, Entain and Super Group are among the successful participants, alongside New Zealand casino operator SkyCity Entertainment.
MORE: Gambling in New Zealand
The government is making a maximum of 15 licences available, with each licence covering a single online casino brand.
Super Group secured three application rights through Baytree Interactive Limited, while Entain obtained two through Playvia Gaming (NZ) Limited. TAB New Zealand, whose betting operations are managed by Entain, secured another.
SkyCity was successful in obtaining two application rights, representing a potential NZ$30 million commitment before GST.
Stake New Zealand Limited also secured a place in the final application process.
Other successful businesses include Rock Swift Group Limited, Christchurch Online NZ Limited, One Casino Limited, Rush Entertainment Limited and Skill On Net Limited.
However, winning the auction does not mean any of the businesses has received a licence.
Successful bidders must now undergo regulatory assessments covering financial suitability, player protection, advertising, gambling harm prevention and operational compliance.
SkyCity chief executive Jason Walbridge welcomed the result, saying the company intended to use its established position in New Zealand to develop its online casino business.
“We know New Zealanders trust the SkyCity brand,” Walbridge said.
The new regulatory framework also introduces an important deadline for online casinos currently accepting New Zealand customers.
From December 1, 2026, operators that have not submitted a licence application must stop offering online casino gambling to New Zealanders.
Businesses with applications under consideration may continue operating under transitional arrangements, although they will not be permitted to advertise while awaiting a decision.
The DIA expects to begin issuing licences in early 2027.
For New Zealand players, the new system will introduce a domestic licensing framework for an online casino market historically served largely by overseas operators.
Approved casinos will face local requirements covering consumer protection, responsible gambling and regulatory oversight.
