Bingostars and sister sites join forces with Playtech
Playtech is tightening its grip on the UK online bingo market after expanding its partnership with Solaya Group, a move that will see players at Zebra Bingo, Bingostars and Peachy Games all powered by Playtech’s bingo network.
The deal means the three UK-facing brands will now run exclusively on Playtech’s iBingo platform, giving players access to one of the largest shared bingo networks in the industry, along with bigger prize pools, busier rooms and a broader mix of jackpot games.
“Successfully migrating all three of our new bingo brands on to Playtech’s next-generation iBingo represents a significant milestone for Solaya Group,” Solaya Group’s Head of Commercial Partnerships Ed Pellant said.
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“An elite array of bingo games has been a staple of our offering for years and we are excited to build on that with a partner as established as Playtech.”
For everyday bingo players, the change is less about corporate partnerships and more about what happens in the lobby. Playtech’s online bingo product is widely regarded as one of the stronger offerings in the regulated UK gambling market, largely because of its network scale. Shared liquidity allows operators to combine players across multiple sites into the same rooms, helping games fill faster and jackpots grow larger.
The platform also blends traditional 90-ball and 75-ball bingo with side games, online slots integration and network promotions, a format that has become increasingly popular with UK online bingo audiences.
Playtech first partnered with Solaya Group in 2024 through casino content, before Zebra Bingo migrated onto the Playtech bingo platform last year. The recent addition of Bingostars and Peachy Games significantly expands that relationship.
“Solaya Group is a fantastic addition to the Playtech Bingo network,” Chief Interactive Gaming Officer at Playtech Marat Koss said.
“Our partnership began in 2024, and we’re proud to be expanding it into the Bingo vertical. Playtech remains committed to delivering a first‑class bingo experience, and Solaya Group’s players will now benefit from a wide range of engaging content, games, and prizes.”
The companies said new campaign activity and promotions are already underway as Playtech looks to strengthen its position in the highly competitive UK bingo sector.
