Hard Rock Bet Enters Ontario In First International Expansion
Hard Rock Digital has officially entered Canada’s regulated online gambling market, launching Hard Rock Bet in Ontario as the company’s first expansion outside the United States.
The operator announced on Wednesday that its online sportsbook and casino platform is now live across Ontario, giving players access to more than 3,000 casino games, live dealer content and a full-service mobile sportsbook.
The move marks another addition to Ontario’s competitive regulated iGaming market, which opened in April 2022 and has attracted dozens of licensed operators and suppliers.
Hard Rock Bet’s Ontario offering includes online slots, table games and live casino titles from leading software providers, alongside same-game parlays and wagering across major international sports. The operator is also launching with exclusive Legendary Reward Drops promotions and online Unity Points, which can be redeemed through the Hard Rock Bet Reward Store.
The launch builds on Hard Rock’s existing presence in the province through Hard Rock Hotel & Casino Ottawa, which officially opened earlier this month following the redevelopment of Rideau Carleton Casino.
Hard Rock Digital Executive Managing Director and CEO Marlon Goldstein said the Ontario launch represented a significant milestone for the business.
“Expanding into Ontario with Hard Rock Bet marks the first time we’ve brought our platform to an audience outside the U.S,” Goldstein said.
“We’re excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand.
“And by investing in local talent, local partnerships, and localized customer support, we’re creating an experience designed specifically for Ontario players.”
Hard Rock Digital said it has established an Ontario-based marketing team alongside a 24-hour local customer support operation as part of its commitment to building a long-term presence in the province.
President of Hard Rock Hotel & Casino Ottawa Christine Crump said the digital launch was a natural extension of the company’s Canadian operations.
“Hard Rock Hotel & Casino Ottawa has the reputation of bringing people together for amplified entertainment experiences, and we’re excited to see that spirit extend into the digital space,” Crump said.
“The launch of Hard Rock Bet is a natural next step for the Hard Rock brand in Ontario, and we look forward to building on that connection with guests and players over time.”
Hard Rock is also tying the launch to Toronto’s music scene through a collaboration with Canadian hip-hop artist Choclair, who has remastered his track Let’s Ride to mark the arrival of Hard Rock Bet in Ontario.
The Ontario debut represents the latest step in Hard Rock Digital’s international growth strategy after establishing its online betting business across multiple regulated US states. Players can access the platform through iOS, Android and desktop, with online casino and sportsbook products available to eligible customers aged 19 and over who are physically located in Ontario.
