Mexican gambling operator Winland secures Pragmatic Play deal
Pragmatic Play has expanded its footprint in Latin America after securing a multi-product agreement with Mexican operator Winland, as the supplier continues to strengthen its presence in regulated markets across the region.
The deal will see Pragmatic Play integrate its online slots, live casino and virtual sports portfolio into Winland’s online platform, giving Mexican players access to a broad range of content including Gates of Olympus 1000 and Zeus vs Hades – Gods of War.
The rollout is expected to enhance Winland’s digital offering as competition intensifies in Mexico’s growing online gambling sector.
“Integrating Pragmatic Play’s diverse range of content represents a significant enhancement to our online offering,” Winland President Luis Olivares said.
“The strength and reputation of its portfolio align perfectly with our ambitions, and we’re confident that these new additions will elevate our platform and deliver outstanding value to our players.”
Winland operates land-based casinos in Mexico under permits issued by the country’s Secretariat of the Interior (SEGOB), with online gaming typically offered under the same federal framework rather than a standalone licensing regime.
The agreement marks Pragmatic Play’s latest move in Latin America, where it has been actively expanding through partnerships in markets such as Brazil, Peru and Colombia, leveraging a mix of local operators and regulatory structures to scale distribution.
“Mexico remains an important region in the Latin American regulated market, and bringing Pragmatic Play’s multi-product offering to more local players is a major milestone,” VP of LATAM at ARRISE, which is a partner of Pragmatic Play, Victor Arias said.
“As the supplier continue to build momentum in the region, this partnership reinforces the commitment to delivering tailored, high-quality entertainment experiences that resonate with audiences across the country.”
