Netherlands regulator launches new gambling harm campaigns
The Netherlands Gambling Authority has launched two public awareness campaigns targeting gambling-related harm among teenagers and young adults.
The Kansspelautoriteit (KSA) announced the initiatives on November 2, focusing on encouraging earlier conversations about gambling and promoting access to self-exclusion services.
The first campaign, OpenOverGokken, targets parents of teenagers and young adults aged between 16 and 25.
It encourages families to discuss gambling before problems develop, particularly as young people encounter gambling-related content through social media, online advertising and video games.
The second campaign promotes Gokstop, the country’s gambling self-exclusion programme, which specifically targets young adults experiencing gambling problems or considered at increased risk.
The regulator said the campaign aims to demonstrate that individuals do not need to wait for a serious incident before deciding to stop gambling.
The initiatives follow the publication of the regulator’s latest market monitoring reports. Those figures showed that people aged 18 to 23 accounted for approximately 22% of accounts in the regulated Netherlands gambling market, despite representing around 9.2% of the adult population.
The campaigns form part of the KSA’s broader efforts to strengthen consumer protection and reduce gambling-related harm.
