Playson strikes deal with Flutter in boost for Paddy Power customers

Paddy Power customers will soon be able to access leading titles from popular iGaming developer Playson.
Playson announced via their website that it had “expanded its UK footprint” after striking a deal with Flutter Entertainment, which will see their brands Paddy Power and Betfair stock select games in their portfolios.
The partnership means leading Playson games like Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win are now available at Paddy Power and Betfair, with the games added in the UK via Relax Gaming’s aggregation platform.
Playson says the relationship will continue to expand in the coming months, with the casino games also set to be available in Spain, Italy and Brazil, three regulated gambling markets.
Playson, which is regarded as a top slots developer, is now operating in over 25 regulated gambling markets, with their outstanding casino games appealing to a vast array of casinos and players/
“We are delighted to partner with two of Flutter Entertainment’s leading brands whose ambitions within the industry align perfectly with ours here at Playson,” Playson Sales Director Blanka Homor said.
“We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowing Playson to continue its global marketing expansion.”
Playson has over 100 different slots titles in total, while they also have a limited selection of roulette and blackjack games, with new games coming out regularly.