Yggdrasil expands into US gambling market via Caesars deal
Yggdrasil has made its long-awaited entry into the regulated US online casino market after launching select games exclusively with Caesars Entertainment in Michigan and New Jersey.
The award-winning iGaming supplier’s games are now live across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino, with the rollout facilitated through Aristocrat Interactive.
The initial launch features Valley of the Gods, Yggdrasil’s flagship Ancient Egypt-themed online slot, with additional titles set to follow in the coming months.
Yggdrasil Head of Region LATAM & USA Aurora Armaro described the launch as a significant milestone for the company.
“Launching our first game in the United States with one of the industry’s strongest operators represents a major milestone for Yggdrasil,” she said.
“We see this partnership as the first of many opportunities to bring premium content to players across the North American market.”
Caesars Digital Vice President of Online Gaming Ricardo Cornejo Rivas said the agreement reinforced their commitment to expanding its online casino portfolio in the massive US gambling market.
“This partnership reinforces our commitment to bringing players fresh and entertaining gaming experiences across our online casino platforms,” he said.
“We’re proud to introduce Yggdrasil’s innovative content to players in Michigan and New Jersey and look forward to building a strong and successful partnership together.”
The launch marks Yggdrasil’s first regulated US deployment and represents another high-profile iGaming supplier entering the fast-growing North American market.
