Alberta iGaming expects growth after first financials revealed
Alberta’s newly regulated online gambling market generated C$56.6 million in non-adjusted gross gaming revenue during September, according to the province’s first market performance figures.
The results, published by the Alberta iGaming Corporation on October 23, provide an early indication of how Canada’s second competitive regulated online gambling market is developing.
Alberta iGaming Corporation chief executive Dan Keene said the early results suggested players were moving towards regulated gambling platforms.
“Early results indicate that Albertans value the strong oversight and greater accountability offered by a regulated market,” he said.
“We hope to continue educating Albertans about the risks associated with illegal offshore sites and move them onto regulated platforms where they have rights and recourse when iGaming.”
Alberta launched its regulated gambling market on July 13, 2026, initially allowing 15 approved operators to offer online casino games and sports betting.
The number of gambling sites in Alberta increased to 24 by September 30, with further additions expected before the end of the year.
Monthly non-adjusted gross gaming revenue increased from C$22.2 million during the partial opening month of July to C$43.3 million in August and C$56.6 million in September.
Combined revenue for the reporting period reached C$122.1 million.
Online casino games accounted for 75.6% of September revenue, significantly exceeding sports and event betting, which represented 19.5%, while live casino contributed the remaining 4.9%.
The report also recorded 388,585 active player accounts during September, with average revenue of C$146 per active account.
However, the regulator cautioned that these figures represent accounts rather than individual customers, as players can register with multiple operators.
The province allocates 2% of gross gaming revenue to First Nations and another 1% to social responsibility programmes, including addiction prevention and research.
The corporation stressed that its initial figures do not yet represent the market’s full potential because operators were introduced gradually throughout the reporting period.
It plans to publish market performance data monthly, providing greater visibility into the development of Alberta’s regulated online casino and sportsbook industry.
