GGPoker’s Grosvenor Casinos deal set to shake up live UK poker scene
GGPoker has struck a major partnership with Grosvenor Casinos in a deal set to reshape the live poker landscape across the United Kingdom.
The agreement will see GGPoker sponsor more than 50 poker festivals annually across Grosvenor’s nationwide network of 35 poker rooms, including flagship events such as The Goliath, the Grosvenor UK Poker Tour, and the UK Open. The partnership aims to bridge online qualification pathways with live tournament play, offering players increased access and added incentives.
GGPoker’s UK and Ireland Head of Marketing Angela Martin said it was important major online poker sites kept giving back to the community for the health of the game.
“We are incredibly proud to partner with Grosvenor Casinos,” she said.
“At a time when rewards are being scaled back across much of the gaming industry, GGPoker is determined to do the opposite.
“Supporting the live poker scene is vital for the health of our favorite game, and we are thrilled to give real value back to this fantastic community.
“With our massive cash boosts and dedicated satellite tournaments, if you plan to play a Grosvenor Casinos event in the future, you’ll now have new pathways with added value for players qualifying through GGPoker.”
As part of the collaboration, players entering Grosvenor events via GGPoker will receive enhanced value, including cash boosts on winnings and access to exclusive promotions. A 20 per cent boost will apply to selected marquee events, while GUKPT stops will feature a 10 per cent uplift for eligible players.
Satellite qualifiers for The Goliath are already live on the GGPoker platform, with further pathways into major events expected to roll out in the coming weeks. The first tournaments to showcase the partnership benefits are scheduled to take place at Grosvenor Casino Luton in mid-May, followed by additional events across Bolton, Reading and Walsall.
Grosvenor Casinos Director of Gaming Sue Price said partnering with online poker websites was important if they want to continue to grow the poker ecoystem in the Untied Kingdom
“This is a hugely exciting partnership for us and the poker community in the UK,” she said.
“We’re confident that the strengths we both bring will result in improved experiences with more value delivered to our players.
“We also aim to grow our Poker offering over the duration of the partnership — whether that be through bigger events, more events or increased prize pools.
“We’re very much looking forward to working with the team at GGPoker who’ve shown they have a very clearly aligned ambition to ourselves, which is exciting for our teams and our players alike.”
The deal reflects a broader push to integrate online poker and live game ecosystems, as operators look to drive participation and value amid shifting conditions across the gaming sector.
